Hey, I’m

Hey, I’m

Hey, I’m

Portrait of Emma
Portrait of Emma
Portrait of Emma

Ivan.

Ivan.

Ivan.

Product designer
and builder.

Product designer
and builder.

Product designer
and builder.

I help teams go from vague problems to shipped products. My focus is on practical design, fast iteration, and systems that scale.

I help teams go from vague problems to shipped products. My focus is on practical design, fast iteration, and systems that scale.

Most of my work sits at the intersection of product design, engineering, and delivery. I enjoy working on complex flows, B2B platforms, and internal tools where clarity and consistency matter more than visuals alone.

I actively use AI and research tools to speed up prototyping, summarize feedback, and reduce gaps between design and development. My background in digital marketing (user acquisition, conversion rate optimization) helps me design products that work well in real acquisition and content-heavy contexts.

Over the years, I’ve worked with startups and larger product organizations, built and maintained design systems, reviewed hundreds of design decisions, and mentored designers at different stages of their careers.

Most of my work sits at the intersection of product design, engineering, and delivery.

I enjoy working on complex flows,
B2B platforms, and internal tools where clarity and consistency matter more than visuals alone.

I actively use AI and research tools to speed up prototyping, summarize feedback, and reduce gaps between design and development. My background in digital marketing (user acquisition, conversion rate optimization) helps me design products that work well in real acquisition and content-heavy contexts.


Over the years, I’ve worked with startups and larger product organizations, built and maintained design systems, reviewed hundreds of design decisions, and mentored designers at different stages of their careers.

Most of my work sits at the intersection of product design, engineering, and delivery. I enjoy working on complex flows,
B2B platforms, and internal tools where clarity and consistency matter more than visuals alone.


I actively use AI and research tools to speed up prototyping, summarize feedback, and reduce gaps between design and development. My background in digital marketing (user acquisition, conversion rate optimization) helps me design products that work well in real acquisition and content-heavy contexts.

Over the years, I’ve worked with startups and larger product organizations, built and maintained design systems, reviewed hundreds of design decisions, and mentored designers at different stages of their careers.

10

Years into design

60+

Designers Mentored

15+

Data Heavy Products Shipped

Vision

How I work

I prefer simple solutions, clear ownership, and fast feedback loops.

What I value

Practical design, honest collaboration, and decisions grounded in reality.

Where I’m strongest

Complex products, early exploration, iteration, and design systems.

What I avoid

Over-polishing too early and design detached from delivery.

See my work

See my work